From what I can see, most reviews have no great impact on the sales of a given title by themselves. In aggregate, it’s possible to see an effect, but only in a “Rotten Tomatoes” situation where every review is similarly damning or similarly laudatory.
I’ve lamented a number of times about how I wish that there was a better standard of review available somewhere. Most of the reviews that I read aren’t what would typically be considered reviews at all—they’re more like blog postings. Not a lot of genuine critical faculties or technical knowledge or analytical thinking is applied to most reviews, it seems. They all come down much more simply to whether the reviewer liked the book or not on the most surface level.
There’s nothing wrong with any reader expressing their opinion, but I’d love to see reviews that set a higher standard. In those cases, when a reviewer’s word comes to mean something, comes to stand for something, then the reviews can have a chance to affect their readers more readily and to affect sales. You can see this with certain storied reviewers and critics of film and prose and television. And I’d love to see the same for graphic fiction.
I’m sorry, but you’re projecting a lot of motive (and even some actions) here.
Look at our Previews catalog. Absolutely nobody is limiting the appeal of the X-Men. How many X-titles are we publishing every month? And does that number seem to be going down?
You are reacting like another lemming to rumors and your own fears. You’re free to do that, of course—but really, I can’t take such outrage seriously. Especially in the face of the mountain of evidence to the contrary.
I’ll admit that X-Men used to be the belle of the ball back during the ’90s, seemingly the only series (or set of series) that got any love and attention. But that was always an untenable situation and could not last forever.
We’re at a point now where other characters, other groups, other families are getting the same sort of attention that had been paid solely to the X-Men in the past. That’s not a threat, that’s people acting more intelligently!
As long as X-titles continue to sell well, there is no chance that they’re going to go away.
And honestly, we spend far less time in our super villain lair seated around a marble table twirling our mustaches and plotting the downfall of our own very successful franchises than you seem to believe.
Stop confusing the people who make the comics with the characters within the comics. Mister Sinister isn’t a Marvel editor.